Sol Maxwell.
Social media consultant. Creator. Studying perception, positioning and the architecture of modern attention.
I started my social media journey in February 2021 in my dorm room in Debrecen, Hungary. I spent years lost and aimless - not understanding my true reason for making content, but knowing it was going to be my future.
I developed an enthusiasm for it while honing my skills in idea creation, editing and getting key first-hand experience of understanding the algorithms. It was only when I understood my true passion that I was able to use social media to open doors not usually afforded to the rest of the world.
Through social media, I've built opportunities, relationships and experiences that fundamentally changed my life before the age of 24.
I now help creators and businesses understand how modern attention, perception and positioning actually work online - expanding their reach while developing their brands.
The most valuable currency of the modern era.
How people see you decides what you can build.
Process beats inspiration. Always.
Doors open that nothing else can open.
Curated feels artificial. Real compounds.
Standards are the moat.
A short timeline.
- 2021Started in a Debrecen dorm room
- 2022Built first creator audience
- 2023Crossed millions in views
- 2024Brand work & creative direction
- 2025Consulting founders & companies